To begin with I’m going to assume that many people don’t know what affiliate marketing is. So affiliate marketing is “a type of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing strategy and efforts”. Affiliate marketing, especially online can be a very lucrative business if done right. There’s your first problem (doing it right), many people think that they can just write a blog and throw a few links in a post and wammy!! commissions will be pouring in. That’s unfortunately not the case and trust me i know this from first hand experience. I have thought this exact same thing and put it into action hoping to make an automated income and ended up failing miserably.
If you want to make a decent income from affiliate marketing by taking advantage of the internet there are a few things that you need to do first. Taking advantage of social media is probably one of the most cost effective strategies you can implement in order to drive traffic to your website/affiliate links. Depending on what product or service your are intending on marketing, I would create an account on the following social media sites and apps.
Some ways you can help build your following on these platforms is by sharing popular content and collaborating with other influencer’s that have similar target audiences to yours. Creating viral videos that you can also submit to more popular accounts that will share your content and help you grow your branding is also a great strategy and with that will come increased traffic and visitors to your accounts and pages.
Search engine optimization (SEO) is also still a very big contributing factor in driving traffic and customers to your links. If you decide to write a blog and write about products or services that your trying to sell then take the story telling approach. Most marketers make the mistake of making a hard sale early on in the process. I would recommend trying a soft sell approach which is generally more effective especially in the long run. You need to build trust with your readers and following before they will buy anything from you.
Create an audience who have your attention daily and like your content and i guarantee you will have continuous customers and also build a larger following. This can take time but is the best and most effective way to make a passive income as an online affiliate marketer.
Key words are very important in building large amounts of traffic and impressions on a continuous basis. Before you even consider making money as an online affiliate marketer i would aim to have at least 3000 key words in blog posts on your website so you have a consistent track record of providing valuable information and can prove that you have put in the time an effort to build an audience and built trust with your readers.
Once you have begun to accumulate a solid and continuous amount of traffic, you should look at building an email marketing list so that you can send out direct offers to your following and convert a higher rate of readers to buyers. This must also been done effectively in order to gain buyers. For example i would not send out a direct purchase offer for everyone on your email list in the first email. It works best when you provide valuable information that helps your following and then after you have provided them with assistance and valuable information a couple of times you can then ask for your following to purchase the product or service that you are marketing.
Some places that you can find products and/or services to be an affiliate for are:
- Amazon Affiliates
- Commission Junky
- eBay Partner Network
- Rakuten Affiliate Network
Just to name a few.
The goal with affiliate marketing is to tell a story over a period of time that will enhance their opinions of your product/service in a positive way so that they are more likely to purchase it or recommend it to their friends.
As i mentioned earlier affiliate marketing can be a highly lucrative business if you are looking to make a passive income but just remember initially you will have to put in a lot of time and effort to make a decent automated income online.